{"id":677,"date":"2025-07-11T15:07:44","date_gmt":"2025-07-11T18:07:44","guid":{"rendered":"https:\/\/pos.uel.br\/mkt\/?page_id=677"},"modified":"2025-10-09T08:20:17","modified_gmt":"2025-10-09T11:20:17","slug":"estrutura-curricular","status":"publish","type":"page","link":"https:\/\/pos.uel.br\/mkt\/estrutura-curricular\/","title":{"rendered":"Estrutura Curricular"},"content":{"rendered":"\n

O Curso ter\u00e1 a dura\u00e7\u00e3o de 450 (quatrocentas e cinqu\u00eanta) horas, correspondentes a 30 (trinta) cr\u00e9ditos, a serem desenvolvidos em 3 (tr\u00eas) per\u00edodos letivos.<\/p>\n\n\n\n

 <\/td>M\u00d3DULO 1 \u2013 Gest\u00e3o de Marketing<\/strong><\/td> <\/td> <\/td><\/tr>
C\u00f3digo<\/strong><\/td>Disciplina<\/strong><\/td>Cred.<\/strong><\/td>C.H.<\/strong><\/td><\/tr>
2ADM485<\/td>Gest\u00e3o do Composto de Marketing<\/td>3 cr<\/td>45 h<\/td><\/tr>
2ADM486<\/td>Laborat\u00f3rio de Gest\u00e3o e Tomada de Decis\u00e3o Estrat\u00e9gica<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM487<\/td>Comportamento do Consumidor<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM488<\/td>Intelig\u00eancia de Marketing<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM489<\/td>M\u00e9tricas de Marketing<\/td>1 cr<\/td>15 h<\/td><\/tr>
2ADM490<\/td>Geomarketing como Estrat\u00e9gia de Marketing e Vendas<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM491<\/td>Customer Success Management<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM492<\/td>Customer Experience e Varejo Omnichannel<\/td>2 cr<\/td>30 h<\/td><\/tr>
 <\/td>M\u00d3DULO 2 \u2013 Comunica\u00e7\u00e3o e M\u00eddias<\/strong><\/td> <\/td> <\/td><\/tr>
 C\u00f3digo<\/strong><\/td>Disciplina<\/strong><\/td>Cred.<\/strong><\/td>C.H.<\/strong><\/td><\/tr>
2ADM493<\/td>Comunica\u00e7\u00e3o Integrada de Marketing<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM494<\/td>Marketing de Servi\u00e7os e Relacionamento<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM495<\/td>Design Thinking Aplicado ao Marketing<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM496<\/td>Marketing Digital e M\u00eddias Digitais<\/td>2 cr<\/td>30 h<\/td><\/tr>
2ADM497<\/td>Elabora\u00e7\u00e3o de Projetos de Marketing<\/td>2 cr<\/td>30 h<\/td><\/tr>
 <\/td>M\u00d3DULO 3 \u2013 Tem\u00e1ticas Contempor\u00e2neas<\/strong><\/td> <\/td> <\/td><\/tr>
C\u00f3digo<\/strong><\/td>Disciplina<\/strong><\/td>Cred.<\/strong><\/td>C.H.<\/strong><\/td><\/tr>
2ADM498<\/td>Neuroci\u00eancias Aplicada ao Marketing<\/td>1 cr<\/td>15 h<\/td><\/tr>
2ADM499<\/td>Ecodesign, Inova\u00e7\u00e3o e Marketing Sustent\u00e1vel<\/td>1 cr<\/td>15 h<\/td><\/tr>
2ADM500<\/td>Branding e Gest\u00e3o de Marcas<\/td>1 cr<\/td>15 h<\/td><\/tr>
2ADM501<\/td>E-Commerce<\/td>1 cr<\/td>15 h<\/td><\/tr>
2ADM151<\/td>Trabalho de Conclus\u00e3o de Curso de P\u00f3s-Gradua\u00e7\u00e3o<\/td> <\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

O Curso ter\u00e1 a dura\u00e7\u00e3o de 450 (quatrocentas e cinqu\u00eanta) horas, correspondentes a 30 (trinta) cr\u00e9ditos, a serem desenvolvidos em 3 (tr\u00eas) per\u00edodos letivos.   M\u00d3DULO 1 \u2013 Gest\u00e3o de Marketing     C\u00f3digo Disciplina Cred. C.H. 2ADM485 Gest\u00e3o do Composto de Marketing 3 cr 45 h 2ADM486 Laborat\u00f3rio de Gest\u00e3o e Tomada de Decis\u00e3o […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-677","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/pages\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":4,"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/pages\/677\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/pages\/677\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/pos.uel.br\/mkt\/wp-json\/wp\/v2\/media?parent=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}